Corporate magician at Honda

Corporate Magic does not automatically mean Corporate Entertainment

Just last weekend I was hired by Glasgow’s Phoenix Car Company Ltd. to work at their Honda centre in Grangemouth.

Having spoken with the Dealer Principal before starting my engagement I was aware of current financial plans and deals the company was able to offer.

As I was wearing a business suit, most clients took me for a sales representative and were approaching me to discuss the offer as they would normally do.

Instead of proceeding straight into the sales mode I focused on building a rapport with each potential customer. By mixing entertainment with business at the initial stage of their relationship with Phoenix Car Company, I subconsciously assured them, that Phoenix will take care of their needs (not just their money), making them happy owners of Honda.

By revealing I am an illusionist who works for Honda, I managed to make the prospects feel welcome and optimistic about the dealership and tell me about their needs and what they are looking for in a car. Causing the psychological barrier disappear I was getting clients to relax and open for suggestions. I also delivered the message about the brilliant offer they could only get on that one particular day.

After building up their positive energy on a cold and rainy day I was steering them to sales executives who could then easily focus on doing their job. Happy client is so much easier to work with, don’t you think? 😉

Listen to a review of Corporate Magic UK:

PS. A corporate magician was not the only attraction of the day. Phoenix Honda Grangemouth also hired a professional stuntman to bring the adrenaline levels up and add some excitement to a fairly normal day. As a photography enthusiast I carry my camera with me everywhere. I took some photos, which you can see below. Hope you like them!

[lightbox link=”http://www.radekmakar.co.uk/wp-content/uploads/2013/03/DSC_0026.jpg” group=”1″ description=”” type=”image” width=”” height=””][/lightbox] [lightbox link=”http://www.radekmakar.co.uk/wp-content/uploads/2013/03/DSC_0037.jpg” group=”1″ description=”” type=”image” width=”” height=””][/lightbox] [lightbox link=”http://www.radekmakar.co.uk/wp-content/uploads/2013/03/DSC_0042.jpg” group=”1″ description=”” type=”image” width=”” height=””][/lightbox] [lightbox link=”http://www.radekmakar.co.uk/wp-content/uploads/2013/03/DSC_0047.jpg” group=”1″ description=”” type=”image” width=”” height=””][/lightbox] [lightbox link=”http://www.radekmakar.co.uk/wp-content/uploads/2013/03/DSC_0053.jpg” group=”1″ description=”” type=”image” width=”” height=””][/lightbox] [lightbox link=”http://www.radekmakar.co.uk/wp-content/uploads/2013/03/DSC_0069.jpg” group=”1″ description=”” type=”image” width=”” height=””][/lightbox] [lightbox link=”http://www.radekmakar.co.uk/wp-content/uploads/2013/03/DSC_0076.jpg” group=”1″ description=”” type=”image” width=”” height=””][/lightbox] [lightbox link=”http://www.radekmakar.co.uk/wp-content/uploads/2013/03/ph.jpg” group=”1″ description=”” type=”image” width=”” height=””][/lightbox] Are you a corporate representative (who is looking some out of the box marketing ideas) or a corporate event planner? Give me a call at 07865194813 to discuss how I can contribute to your next event’s success or simply drop me an email at info@radekmakar.co.uk describing what you are looking for.
Till the next time!
Radek Makar: Conjuror


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